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Privacy Policy

How we handle your data

Who Is Responsible

Adaptation Ventures Pty Ltd (ABN 48 702 388 252), the operator of Adaptation AI, is the entity responsible for the personal information collected through this website and our services. In this policy, “we”, “us” and “our” refer to Adaptation Ventures Pty Ltd.

Information Collection

Adaptation AI collects information that you voluntarily provide when you contact us, submit a form, or engage with our services. This may include your name, email address, phone number, company name, and any details you share about your project or enquiry.

With your consent, we also collect technical information when you visit our website, including usage data through our analytics platforms (Google Analytics 4, Plausible Analytics and Microsoft Clarity). Google Analytics uses first-party cookies to distinguish unique users and throttle request rates. Plausible Analytics is entirely cookie-free. Microsoft Clarity uses first-party cookies to recognise a returning session, and records how visitors move through pages.

With your consent, we also run the LinkedIn Insight Tag, which uses cookies to measure the results of our advertising on LinkedIn and to show ads to people who have visited this site.

With your consent, our website also keeps a server-side visitor log. Each time you load a page, or leave a form you started without sending it, our web server records the visit and sends it through our own tagging server (hosted on Google Cloud) to Google Analytics. That server may also pass it to LinkedIn. The record can include your IP address or a code derived from it, your browser and device details, your language settings, your approximate location (country, region and city, worked out from your IP address), the page you visited, the page that referred you, your browser window size and time zone, campaign tags in the link you followed, and the LinkedIn click ID if you arrived from a LinkedIn ad.

None of these analytics and advertising tools, and not the visitor log, runs until you choose Accept on the banner shown on your first visit. If you choose Decline, or make no choice, none of them runs in your browser and nothing is sent from it. The same choice applies on our server: when you send us a form, book a call or make a purchase, we report that conversion to Google Analytics and LinkedIn (with your email address in hashed, or scrambled, form) only if you accepted. Your enquiry or order itself still reaches us either way. We keep your answer in your browser so we don't ask on every page. You can change it at any time: . Withdrawing, or declining, also deletes the analytics cookies these tools set on this site. Cookies the tools keep on their own domains can only be cleared in your browser.

Use of Information

We use the information we collect to respond to your enquiries, provide our consulting services, improve our website, and communicate with you about relevant services and updates. We will never sell, rent, or share your personal information with third parties for marketing purposes.

Data Storage

Apart from the services described below, data is stored securely within Australian jurisdiction where possible. We use industry-standard encryption and security practices to protect your information. Client project data is processed exclusively through AWS Sydney region (ap-southeast-2) to ensure Australian data sovereignty.

Our website analytics and the server-side visitor log are not stored in Australia. They are processed overseas by Google (our tagging server runs on Google Cloud, and the data goes to Google Analytics), Microsoft (Clarity), Plausible Analytics (in the EU) and LinkedIn (the Insight Tag, and possibly the visitor log). Contact, enquiry and booking forms are stored with Supabase, our database provider. When you send one, our server also passes it overseas to Postmark (email notifications, in the US) and to Google Analytics and LinkedIn (conversion events), and it may be stored with HubSpot (our CRM).

Third-Party Services

Our website may use the following third-party services:

  • Google Analytics 4 — Website analytics service provided by Google LLC. GA4 collects usage data including page views, scroll depth, outbound clicks, and site search terms. It also receives the server-side visitor log described above. Data is processed by Google in accordance with their privacy policy. You can opt out of Google Analytics in your browser by installing the Google Analytics Opt-out Browser Add-on. The add-on works in your browser, so it does not stop the server-side visitor log.
  • Google Tag Manager — Tag management system used to deploy and manage analytics and marketing tags. GTM does not collect personal data itself but facilitates the deployment of tags that may.
  • Plausible Analytics — Privacy-focused, cookie-free website analytics. No personal data is collected or stored. All data is processed within the EU under GDPR compliance.
  • Microsoft Clarity — Session analytics provided by Microsoft Corporation. Clarity records how visitors interact with a page, including mouse movement, clicks and scrolling, and aggregates those sessions into heatmaps. It sets first-party cookies to recognise a returning session. Recordings are processed by Microsoft in accordance with their privacy statement.
  • LinkedIn Insight Tag — Advertising and conversion measurement provided by LinkedIn Corporation. It sets cookies that let us measure the results of our LinkedIn campaigns and show ads to people who have visited this site. You can opt out of LinkedIn advertising in your LinkedIn advertising settings.
  • Postmark — Email delivery. When you send a form, we use Postmark to email the details to our team and, for some forms, to send you a confirmation. Data is processed by Postmark in accordance with their privacy policy.

Australian Privacy Principles

Adaptation AI is committed to compliance with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth). We handle all personal information in accordance with these principles, including requirements for collection, disclosure, data quality, security, and access.

Spam Act 2003

We comply with the Spam Act 2003 (Cth). We will only send you commercial electronic messages with your consent, and every message will include a clear unsubscribe mechanism. We honour all unsubscribe requests promptly.

Contact for Privacy Enquiries

If you have any questions about this privacy policy, wish to access or correct your personal information, or have a privacy complaint, please contact us:

This privacy policy was last updated on 28 October 2026.